Lynxmotion has been founded in 1995 by Jim Frye (The Robot Guy), due to his fascination with robotics and a frustration with the available robot-based kits. Lynxmotion has made a serious commitment to manufacture and distribute the absolute highest quality educational robot kits. The kits are in use teaching many aspects of robotics all over the world. These are not "toys", but vehicles for teaching and learning complex robotic principles. RobotShop Inc. acquired Lynxmotion in August 2012.